Sitelinks are extra rows of internal links Google appends to a dominant organic result. They appear when Google is confident the searcher wants the specific site and might benefit from jumping deeper than the homepage.
How they are chosen
Google selects sitelinks algorithmically based on internal linking, page titles, and traffic patterns. Site owners cannot add sitelinks manually, but they can influence them by using clear page titles and a logical internal-link structure.
Example
A search for "semoptimiser" typically shows the homepage with sitelinks to Pricing, Features, Login, and Blog.
How SEM Optimiser reports it
SEM Optimiser flags branded queries where sitelinks are missing or point to unintended pages, and links the finding to on-page recommendations that improve internal-link clarity.
Related terms
- SERP Feature
A SERP feature is any non-standard element on a search results page beyond the classic ten blue links, such as a featured snippet, People Also Ask box, or local pack.
- On-page SEO
On-page SEO is the practice of optimising individual web pages so their content and HTML signals match what search engines expect for the queries they target.
- Organic Traffic
Organic traffic is the volume of visitors that arrive at a website by clicking a non-paid search engine result.
- Title Tag
A title tag is the HTML element that specifies the title of a web page, displayed in browser tabs and used as the clickable headline in most search results.