On-page SEO covers everything Google can read directly from a URL: the title tag, meta description, heading structure, body copy, internal links, image attributes, and structured data.
Core elements
- Title tag matched to primary keyword and intent.
- A single, descriptive H1.
- Body content that satisfies the query completely.
- Internal links to related pages using descriptive anchor text.
- Schema markup relevant to the entity type.
Example
A blog post targeting "keyword difficulty" ranks in the top three after the H1 is rewritten to include the exact query, the intro is tightened to answer in the first paragraph, and three internal links are added from related posts.
How SEM Optimiser reports it
Every crawled URL is scored on twenty on-page checks with concrete fix recommendations tied to the underlying rule that failed.
Related terms
- Title Tag
A title tag is the HTML element that specifies the title of a web page, displayed in browser tabs and used as the clickable headline in most search results.
- Meta Description
A meta description is an HTML attribute that provides a short summary of a page, often used as the snippet displayed beneath the title in search results.
- H1
The H1 is the top-level heading of a web page, marked with an h1 element, and should describe the page's primary topic in a single, unique headline.
- Schema Markup
Schema markup is structured data written in the schema.org vocabulary that helps search engines understand a page and qualifies it for rich results.