The H1 signals the page's primary subject to both users and search engines. It is not required to match the title tag, but the two should convey the same intent.
Best practices
- One H1 per page.
- Include the primary keyword in a natural sentence, not a keyword list.
- Keep concise — under 70 characters is a reasonable target.
- Use H2 and H3 for subsequent headings to create a logical outline.
Example
A product page whose H1 was "Welcome" is rewritten to "Rank Tracker for Multi-Location Brands" and gains three positions on its target query within a month.
How SEM Optimiser reports it
The audit checks for missing, duplicate, or multiple H1 elements per URL and confirms the H1 references the primary tracked keyword.
Related terms
- On-page SEO
On-page SEO is the practice of optimising individual web pages so their content and HTML signals match what search engines expect for the queries they target.
- Title Tag
A title tag is the HTML element that specifies the title of a web page, displayed in browser tabs and used as the clickable headline in most search results.
- Meta Description
A meta description is an HTML attribute that provides a short summary of a page, often used as the snippet displayed beneath the title in search results.