Conversion rate connects SEO traffic to business outcomes. A high conversion rate on organic traffic proves the keywords being ranked for match the buyer's intent, not just informational curiosity.
How it is calculated
Conversions divided by sessions, times 100. Segment by channel, landing page, and query to identify what actually drives business results.
Example
A SaaS landing page with 20,000 organic sessions and 400 free-trial signups has a conversion rate of 2.0% — a healthy figure for the category.
How SEM Optimiser reports it
Conversion events from GA4 are attached to landing pages and traffic sources so keyword strategy can be tuned to what actually converts.
Related terms
- Organic Traffic
Organic traffic is the volume of visitors that arrive at a website by clicking a non-paid search engine result.
- GA4 (Google Analytics 4)
Google Analytics 4 is Google's current web and app analytics platform, based on an event-driven data model that replaced the session-based Universal Analytics in July 2023.
- Attribution
Attribution is the model that assigns credit for a conversion to one or more marketing touchpoints in the user's journey.
- Keyword Intent
Keyword intent is the classification of a search query by what the user is trying to accomplish, typically informational, navigational, commercial, or transactional.