Zapier triggers
Pipe SEMOptimiser events into 6,000+ Zapier apps. Triggers, searches and actions all supported.
Our Zapier integration turns any SEMOptimiser event into a Zap trigger. From there you can pipe data into Google Sheets, Notion, Airtable, your CRM, anywhere Zapier connects.
Available triggers
| New audit completed | Fires when any audit finishes. Pulls in audit_id, score, issue counts, URL. |
| Audit score changed | Fires when score moves by more than your configured threshold between audits. |
| Keyword moved up | Fires for any tracked keyword that improved by N positions. |
| Keyword moved down | Same but for drops. |
| New AI mention | Fires when a tracked competitor or your own brand is newly mentioned in a tracked prompt. |
| Conversion detected | Fires when a conversion is attributed to a tracked keyword or page. |
Available actions
| Run audit | Trigger a new audit on a given URL. |
| Add keyword | Add a new keyword to tracking with location and device. |
| Submit URL to IndexNow | Push a URL to Bing/Yandex/Naver/Seznam. |
| Send alert to Slack | Post a formatted alert into a Slack channel. |
Connecting the Zapier app
- In Zapier, click Create Zap and search for SEMOptimiser as the trigger or action app.
- When you pick a trigger or action, Zapier asks for authentication.
- Click Connect a new account.
- A popup asks for your SEMOptimiser API key (your Client Secret). Paste it.
- Zapier validates and saves the connection.
Rate limits
Zapier-initiated requests use your API rate limit (600/min on Management+). For high-frequency Zaps (more than 100 triggers per minute) consider piping events through our webhooks instead of Zapier polling – much faster and uses less of your API quota.
Polling vs webhooks under the hood
Most Zapier triggers are polled (Zapier checks our API every 1-15 minutes depending on your Zapier plan). The "New audit completed" trigger is webhook-based and fires within seconds. Where speed matters, prefer triggers labeled "(Instant)" in the Zapier UI.
Disconnecting
Remove the connection from Zapier → My Apps → SEMOptimiser → Disconnect. We don't need to be notified separately. The API key itself remains valid – only the Zapier-stored copy is removed.
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