Track competitor mentions

Tracking your own brand in AI assistants is half the picture. The other half is tracking your competitors – both to spot where they're winning and to catch the moment your brand replaces them in the LLM's answers.

Add competitors

1. Go to AI Visibility → Competitors.
2. Click Add competitor.
3. Enter the brand name and (optionally) the domain. The domain helps us detect citations even when the response doesn't mention the brand name.
4. Save. The competitor is now tracked across all your existing prompts automatically.

How tracking works

For every daily run of every tracked prompt, we scan the response text for mentions of each tracked competitor by name, by domain, and by common aliases (e.g. "Ahrefs" matches "ahrefs.com", "Ahrefs Keywords Explorer", etc.). We record the mention along with the sentence context and the sentiment.

The competitive matrix

AI Visibility → Competitors → Matrix is the single most useful view. Rows are prompts, columns are tracked brands, cells show mention rate over your selected date range. You can see instantly which prompts you dominate, which a specific competitor dominates, and which are wide open.

Sentiment over time

Each competitor has a sentiment chart showing whether mentions skew positive, neutral or negative across the past 30/90/365 days. A competitor whose sentiment is sliding into negative territory is often about to lose their default-recommendation status – a leading indicator worth watching.

Alerts on competitor moves

Set up Slack or email alerts on competitor events:

• A competitor newly mentioned in a prompt where they previously weren't.
• A competitor's mention rate drops by more than 20% week-over-week.
• Your brand surpasses a specific competitor on a tracked prompt for the first time.

How many to track

Three to five direct competitors is the sweet spot. More than that and the matrix becomes too noisy to read. If you operate in a fragmented market, track three by name and add a "watch list" of secondary competitors you can promote into the main list as needed.