Add prompts to track

AI assistants are the new search. Tracking how your brand and content show up in them works the same way as rank tracking, but instead of keywords you track prompts – natural-language questions a user might ask.

What gets tracked

For each prompt, we ask all four major LLMs (ChatGPT, Gemini, Perplexity, Claude) and capture three things:

• Whether your brand was mentioned at all.
• Whether any URL on your domain was cited as a source.
• The sentiment of the mention (positive, neutral, negative).

We rerun every prompt daily and chart the trend, just like rank tracking.

Add prompts

1. Go to AI Visibility → Prompts → New prompt.
2. Enter the prompt as a real user would phrase it ("what's the best SEO audit tool for agencies?").
3. Add the brands you want compared (yours plus 2-5 competitors).
4. Optionally pick which engines to track (default: all four).
5. Save.

Picking good prompts

The best prompts are the ones your customers actually ask. Sources:

• Your sales conversations – what questions come up in qualifying calls?
• Your support tickets – what do confused new users ask?
• Your Search Console long-tail queries – questions phrased as questions ("how to X", "what is Y", "best Z for W").
• Reddit and Quora in your industry – those threads often inspire AI training data.

Prompt limits per plan

Reading the results

Each prompt has a detail view that shows: daily mention rate across engines, sentiment over time, the actual response text from each engine (so you can see exactly what the LLM said), and citations broken down by source URL.

The competitive view lets you compare you against tracked competitors on the same prompt. You'll quickly spot prompts where a competitor dominates and you don't – those are your highest-leverage growth opportunities.

What to do with the data

When you're not cited for a prompt you care about, the playbook is:

1. Look at the URLs that ARE cited – what pages exist for that topic that you don't have one for?
2. Write a comparable or better page on your own domain.
3. Make sure it's in your sitemap and easily crawlable.
4. Make sure your llms.txt (see Generate an llms.txt) recommends it.
5. Wait 2-4 weeks. LLM citations update slower than Google rankings.