While SEO (Search Engine Optimisation) focuses on improving your website’s organic rankings in search results, SEM (Search Engine Marketing) is a broader term that includes both SEO and paid search advertising (like Google Ads). SEM encompasses all strategies to increase visibility in search engine results pages, whether through organic methods or paid placements.

The timeline for SEM results can vary. With paid search advertising, you can start seeing results almost immediately as your ads go live. For SEO, it typically takes 3-6 months to see significant improvements, though this can vary based on your industry, competition, and the current state of your website. We provide regular updates and reports to keep you informed of progress throughout the process.

SEM budgets can vary widely depending on your goals, industry, and competition. For paid search, we recommend starting with a minimum monthly ad spend of $1,000-$2,000 for small businesses, plus management fees. For a comprehensive SEM strategy including both paid and organic efforts, budgets typically start from $2,500-$5,000 per month. We’ll work with you to create a customised plan that fits your budget and objectives.

No reputable SEM agency can guarantee a #1 ranking on Google, as search engines use complex, ever-changing algorithms to determine rankings. However, we can guarantee our commitment to proven, white-hat strategies that significantly improve your search visibility over time. Our track record shows consistent improvements in rankings, traffic, and conversions for our clients.

We measure success through a variety of metrics tailored to your specific goals. These often include:

• Improvements in search engine rankings
• Increases in organic and paid search traffic
• Growth in click-through rates (CTR)
• Improvements in conversion rates
• Return on Ad Spend (ROAS) for paid campaigns
• Overall return on investment (ROI) We provide regular, detailed reports that clearly demonstrate the impact of our SEM efforts on your bottom line.