Everyday Local businesses face a unique challenge – capturing the attention of nearby customers actively searching for their products or services online. With fierce competition in the local market, simply having a website is no longer enough. To truly dominate local search and drive foot traffic through your doors, you need to leverage the power of local SEO and structured data markup.

At the heart of local SEO lies the concept of relevance – providing search engines with clear, unambiguous signals about your business’s location, offerings, and service areas. This is where JSON-LD (JavaScript Object Notation for Linked Data) schema markup comes into play, acting as a virtual roadmap that guides search crawlers to the most pertinent information about your local business.

Here’s an example of how the LocalBusiness schema markup would be implemented using JSON-LD:

This code snippet provides search engines with a clear understanding of your business’s name, description, website, location, contact details, operating hours, and pricing information – all critical factors in determining local search rankings.

In addition to the LocalBusiness schema, the ServiceArea markup can be incredibly powerful for local businesses that serve specific geographic regions. This structured data allows you to explicitly define the areas your business operates in, whether it’s a set of cities, counties, or even radius-based service areas.

This markup informs search engines that your business provides services in the cities of Adelaide, Glenelg, and Norwood, helping you rank better for local searches in those specific areas.

In the age of online reviews, showcasing positive customer feedback can be a powerful trust signal that boosts your local search visibility. The Review schema markup allows you to incorporate customer ratings and reviews directly into your local search listings, enhancing your credibility and click-through rates.

This markup allows search engines to showcase customer reviews and ratings directly in your local business listing, providing potential customers with social proof and increasing the likelihood of click-throughs.

While implementing JSON-LD schema markup may seem daunting at first, the impact it can have on your local search visibility and rankings is undeniable. By providing search engines with clear, structured data about your business, you eliminate ambiguity and increase the chances of appearing prominently in local search results – often earning you a coveted position in the local pack or map listings.

At SEM Optimiser, our local SEO experts are well-versed in the intricate world of schema markup and structured data. We can guide you through the process of implementing the most relevant and impactful schema types for your business, ensuring that you’re effectively communicating your local presence, services, and unique selling points to search engines.

Get SEO Report