What we shipped this quarter
Six shipped pieces, two themes: project category leadership, stop projecting #2.
- SHIP 01 · DESIGN SYSTEM
The blueprint visual language
A new product + solutions visual identity built around schematic grids, brand-quad accents, monospace labels and annotated device frames. Replaces the deep-blue gradient pattern that was easy to confuse with other tools in the category.
See it on /seo-audit - SHIP 02 · INFORMATION ARCHITECTURE
/products hub
Suite framing for the 8 products under the See / Decide / Ship pillars. One place that says "this is a control plane, not a single tool."
Visit /products - SHIP 03 · SEO
/alternatives pages
Per-competitor pages with comparison tables, narrative intros and switch-reasoning. Comparison tables removed from product pages – we lead with our wedge, not a defensive grid.
See the Screaming Frog page - SHIP 04 · FORWARD-FACING
MCP server preview + waitlist
Aspirational launch page for the upcoming MCP server. Lets Claude, Cursor and custom agents call every SEMOptimiser tool. Currently in private preview; public release planned Q3 2026.
Join the MCP waitlist - SHIP 05 · TRUST
Live stats block + real proof line
Replaced self-quoted founder testimonials with a four-stat block that reads aggregates from /public/stats every 60s. Hero proof line shows real numbers, hides cleanly when there's nothing yet.
See on /solutions/agencies - SHIP 06 · POSITIONING
Category claim: The SEO Control Plane
New eyebrow on every product, solution and alternatives page. Each product H1 was re-led with the differentiator we own – one-click CMS fixes, unified Google + Bing, AI-engine citations.
Read the pitch
One launch per quarter. Same page slug. Same shape.
Next: /launches/q3-2026 – the MCP general-availability launch, plus more /alternatives slugs.
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