Connect Google Analytics

Connecting Google Analytics overlays real traffic and conversion data on top of your SEO audits and rank tracking. You get to see whether the keywords you track actually drive sessions and conversions – not just rankings in a vacuum.

Before you start

• You need to be a GA4 property admin (or have at least Read & Analyze role).
• Your Google account must have access to the same Google Cloud project we use for OAuth – most do automatically.
• GA4 only. Universal Analytics shut down in 2023 and we don't support it.

Connect

1. Go to Settings → Integrations.
2. Find Google Analytics 4 and click Connect.
3. A Google OAuth window opens. Pick the Google account that owns the GA4 property.
4. Grant the requested scopes (read-only analytics data).
5. You're bounced back to SEMOptimiser. A modal asks which GA4 property to use – pick it from the dropdown.
6. Click Save. We start syncing the last 28 days of data immediately.

What you get

Once connected, three new views appear:

• Analytics Overview: sessions, users, bounce rate and goal conversions for any date range.
• Page-level traffic: every audited URL shows GA4 sessions next to its SEO score, so you can prioritize fixes on pages that actually get traffic.
• User-flow funnel: visualize the path users take from landing page through to conversion. Filtering, demographics, source breakdowns all work here.

Syncing and freshness

After the initial 28-day backfill, we sync incrementally every six hours. You can trigger a manual re-sync from the integration's Manage panel. Data lag is typically 1-3 hours behind GA4 itself.

Multiple properties

Each site in your workspace can be paired with a different GA4 property. Go to Settings → Integrations → Google Analytics → Manage to map them. We don't auto-pair because property names often don't match domain names cleanly.

Common connection problems

"No properties found"

You authorized with a Google account that doesn't have access to any GA4 property. Sign out of all Google accounts, sign in with the right one, then retry.

"Quota exceeded"

Very large properties (50M+ events/month) can hit GA4 API quotas during the initial sync. We retry automatically with backoff; usually it self-resolves within an hour.

Data looks off vs GA4 directly

Two common reasons: time zone mismatch (we use your workspace timezone, GA4 uses property timezone) and filtered conversions. We strip auto-flagged first_visit events from conversion counts; GA4 includes them. The Settings → Subscription → "Filtered conversion attribution" toggle controls this.

Disconnect

Go to Settings → Integrations → Google Analytics → Disconnect. We delete the OAuth token immediately and stop syncing within 10 minutes. Historical data we already synced stays in our database – disconnect doesn't purge it. To purge, contact support.