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Since 2008, we’ve been helping Australian businesses stand out in the digital crowd.

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Why Choose SEM Optimiser?

Customised Strategy

Tailored plans for your unique business goals

Local Expertise

South Australian specialists with global reach

Proven Results

Average 150% increase in qualified leads for our clients

Full Transparency

Real-time reporting and clear communication

Google Ads Service

Search Ads
Display Ads
YouTube Ads

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Facebook/Meta Ads

Showcase your products & service in one of the most used platforms by all age groups.

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SEO Services

A proven strategy to rank in page 1 in less than 30 days.

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Review Management

1 Negative Review impacts 15% of Customer Visits.

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Website Development

We make sure your online store meets requirements of your target audience.

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LinkedIn Ads

The most used platform for B2B, B2C services in 2024.

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3.2M Views

Over 3M views of YouTube Ads in less than 6 Months

Performance Based

More performance based campaigns than ever before for business.

35K+ Leads

We generated 35K+ leads for less than $12.5CPL in 2023 for AOV of $82.4

Best SEO

Imagine getting ranked in page 1 in Google in less than 2weeks? We make it happen.

Cross Network Advertising

Google Search Ads

Precision-targeted paid campaigns across platforms amplifying brand visibility and maximizing return on ad spend.

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YouTube Ads

Showcase your products & service in one of the most used platforms by all age groups.

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Google Display Ads

The most used platform for B2B, B2C services in 2024.

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SEO Services

Whether you’re an enterprise-level corporation or a local shop owner, our SEO specialists have the expertise to elevate all facets of your online presence. From hyper-local targeting to global expansion, we tailor our strategies to your unique business needs and goals.

Put your business on the map. Our Local SEO experts help you dominate local searches and become the go-to choice in your community.

Ecommerce SEO

Turn browsers into buyers. Our Ecommerce SEO expertise increases visibility and sales in the competitive online marketplace.

Enterprise SEO

Scale your online presence. Our Enterprise SEO solutions optimize your expansive web footprint and drive organic growth across your organization.

International SEO

Break down global barriers. Our International SEO strategies ensure your brand resonates worldwide while maintaining strong local presence.

Content SEO

Words that work harder. Our Content SEO specialists craft engaging, keyword-rich content that ranks well and converts visitors into customers.

Link Building SEO

Comprehensive optimization. We ensure your website is technically flawless and backed by quality backlinks, boosting your authority and rankings.

Our Agile SEM Methodology

Our refined process ensures a holistic approach to your Search Engine Marketing strategy, addressing all crucial aspects of paid and organic search optimisation.


Comprehensive SEM Audit

We evaluate both successful elements and areas needing improvement across your paid and organic search efforts, creating a clear picture of your digital landscape and setting the stage for targeted enhancements.

Multi-Channel Intelligence Gathering

Our team performs an in-depth analysis of Search Engine Results Pages (SERPs) and paid ad placements for your target keywords. This crucial step informs our strategy by identifying key SERP features, ad positions, and opportunities.

Technical SEM Deep Dive

We execute a comprehensive technical audit of your website and ad accounts, uncovering and addressing issues that may hinder search engine crawling, indexing, ad performance by increasing ad relevancy.

Growth Opportunity Mapping

We compare your current performance against achievable goals, outlining a clear path to significant growth and increased online visibility through both organic and paid search.

Ad Copy Optimisation

We enhance your website's structure, content, and ad creatives to maximise their search engine value and conversion potential. This may include revamping your site's information architecture, optimising existing pages, crafting compelling ad copy, or creating new, strategically-focused content.

Continuous Performance Monitoring

Our agile approach doesn't stop at implementation. We continuously monitor your SEM performance, making data-driven adjustments to both your organic and paid search strategies.

Your Local Digital Growth Experts

Born in South Australia, now serving businesses Australia-wide. Since 2008, we’ve been helping companies like yours achieve remarkable online growth through data-driven, results-focused search marketing strategies.

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Most Frequently Asked Questions About SEM

In a world where online visibility can make or break a business, can you afford to be left behind? Let SEM Optimiser be your guide in the complex world of search engine marketing.

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While SEO (Search Engine Optimisation) focuses on improving your website’s organic rankings in search results, SEM (Search Engine Marketing) is a broader term that includes both SEO and paid search advertising (like Google Ads). SEM encompasses all strategies to increase visibility in search engine results pages, whether through organic methods or paid placements.

The timeline for SEM results can vary. With paid search advertising, you can start seeing results almost immediately as your ads go live. For SEO, it typically takes 3-6 months to see significant improvements, though this can vary based on your industry, competition, and the current state of your website. We provide regular updates and reports to keep you informed of progress throughout the process.

SEM budgets can vary widely depending on your goals, industry, and competition. For paid search, we recommend starting with a minimum monthly ad spend of $1,000-$2,000 for small businesses, plus management fees. For a comprehensive SEM strategy including both paid and organic efforts, budgets typically start from $2,500-$5,000 per month. We’ll work with you to create a customised plan that fits your budget and objectives.

No reputable SEM agency can guarantee a #1 ranking on Google, as search engines use complex, ever-changing algorithms to determine rankings. However, we can guarantee our commitment to proven, white-hat strategies that significantly improve your search visibility over time. Our track record shows consistent improvements in rankings, traffic, and conversions for our clients.

We measure success through a variety of metrics tailored to your specific goals. These often include:

  • Improvements in search engine rankings
  • Increases in organic and paid search traffic
  • Growth in click-through rates (CTR)
  • Improvements in conversion rates
  • Return on Ad Spend (ROAS) for paid campaigns
  • Overall return on investment (ROI) We provide regular, detailed reports that clearly demonstrate the impact of our SEM efforts on your bottom line.