Cookies Policy
This Cookies Policy explains how SEM Optimiser (“we”, “us”, or “our”) uses cookies and similar technologies to recognize you when you visit our website at https://www.semoptimiser.com (“Website”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
- What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
- Why do we use cookies?
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Website. Third parties serve cookies through our Website for advertising, analytics and other purposes.
- Types of cookies we use
The specific types of first and third-party cookies served through our Website and the purposes they perform are described below:
3.1 Strictly Necessary Cookies: These cookies are essential for you to browse the Website and use its features, such as accessing secure areas of the site.
3.2 Performance Cookies: These cookies collect information about how you use our Website, e.g., which pages you go to most often. These cookies don’t collect information that identifies you personally.
3.3 Functionality Cookies: These cookies allow the Website to remember choices you make (such as your language or the region you are in) and provide enhanced features.
3.4 Targeting/Advertising Cookies: These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertising campaigns.
- How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.
You can also set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Website though your access to some functionality and areas of our Website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.
- How often will you update this Cookie Policy?
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
- Where can I get further information?
If you have any questions about our use of cookies or other technologies, please email us at hello@semoptimiser.com or by post to:
SEM Optimiser 12/187 George St East Melbourne VIC 3002 Australia
- Specific Information for Australian Users
In compliance with the Australian Privacy Principles, we provide the following additional information:
7.1 Overseas Recipients: Some of the third-party services we use to provide our services and analyze our website traffic may transfer data overseas. We ensure these service providers comply with the Australian Privacy Principles.
7.2 Access and Correction: You have the right to access personal information we hold about you and to request correction of any inaccuracies. Please contact us using the details provided in section 6 to exercise these rights.
7.3 Complaints: If you believe we have breached the Australian Privacy Principles, you can lodge a complaint with us by contacting us using the details provided in section 6. We will investigate your complaint and respond to you within a reasonable time.
- Specific Information for EU/EEA Users (GDPR Compliance)
For users in the European Union and European Economic Area, we comply with the General Data Protection Regulation (GDPR). In addition to the rights outlined above:
8.1 Legal Basis for Processing: When we use your personal data, we do so on the following legal bases:
- Your consent
- To perform a contract with you
- For our legitimate interests
- To comply with legal obligations
8.2 Data Transfer: When we transfer data outside the EU/EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.
8.3 Additional Rights: You have the right to data portability, the right to restrict processing, and the right to object to processing in certain circumstances.
8.4 Supervisory Authority: You have the right to lodge a complaint with a supervisory authority in your country of residence, place of work, or where an alleged infringement of GDPR took place.
By using our Website, you acknowledge that you have read and understood this Cookies Policy and agree to our use of cookies as described herein.
Last updated: Jan. 2024